With a primary goal to optimise energy return for each step, by evenly distributing energy absorption underfoot on each heel strike and then returning it as the runner transfers their weight forward, the Nike Shox was exactly what people wanted to see at the turn of the century. In the year 1984, famed designer of the Nike Air Force 1, Bruce Kilgore, had first explored the idea of mechanical cushioning. Taking inspiration from Harvard University's Gordon Indoor Track, which was designed on the principles of biomechanics, a springy surface that increased speed while decreasing discomfort from repetitive heel strike. 

It wasn't until 1997, after countless experiments on different hinges and mechanical columns, that the solution of twin plates with foam columns presented itself. The combination of four polyurethane "pucks" and double lasted synthetic made for the most extreme visual presentation of responsive energy return at the time, providing the forward-looking zeitgeist the new millennium facilitated. 

Seen on high-profile Nike athletes such as Serena Williams and Vince Carter, coupled with the infamous "BOING BOING" ads, the new technology not only appealed to athletes in running, basketball and training, but to people who dared to venture into the realms of progressive footwear. Across the Atlantic, the Nike Shox was being adopted by the UK Grime scene, with a top-down silhouette that looked similar to a football cleat from it's almost one piece perforated looking upper; a silhouette that complimented their relaxed style of tracksuits and sweats. 

The Shox technology has had its moment in multiple facets of life, from sports to music, appealing to top performing athletes and cultural fringe groups. Nike is bringing back the silhouette that started it all with the Nike Shox R4.

Many qualities of the re-release are loyal to the original Nike Shox R4 — the platform and double-lasted synthetic upper return, as does the shoe’s original launch colors, metallic detailing and reflective elements. The covered midsole blends together these elements in one unified look, allowing the wearer to feel that they have a piece of the future on their feet — just as they did 18 years ago.

Available at SUPPLY from 12PM AEDT Wednesday 20th March, in store and online.