The 1990s has always been an influential and foundational decade for Nike. From the opening of Nike World Headquarters in Beaverton, Oregon to the opening of the first Niketown destination. Bringing together nostalgia and personal style, Nike is partnering with native New Yorker, Olivia Kim, on the Nike by Olivia Kim collection, a capsule of apparel, footwear and accessories that evoke the fun, playful side of New York City in the 90s. Inspired by Olivia’s childhood love of Nike and the vibrant, creative culture during her formative years growing up in Downtown Manhattan, the collection features head to to looks with 16 apparel and accessory pieces and 5 footwear canvases, including the Air Force 1, Air Jordan IV, Air Mowabb, Air Footscape and Air Max 98.

The capsule is a perfect confluence of classic Nike designs with Olivia’s style rooted in the rave and hip-hop styles defining that era. Think 90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.

Nike and Olivia honed in on apparel and accessory pieces reminiscent of her own teenage wardrobe paired with statement footwear designs that reimagine Nike icons of the era. The collection features vibrant pink, volt, blue, orange and red colors. Fleece hoodies and graphic tees feature glitter mini swoosh, accessorized with a wristband and fanny pack. Beyond these 90s style cues, Olivia also drew inspiration from designs she saw on flyers, driving home the joyful energy of the collection.

The Nike by Olivia Kim creative campaign features Olivia, athlete Megan Rapinoe, model Binx Walton and director-writer John Waters who respectively embody the style and cultural personalities that influenced Olivia during this decade –unapologetic, playful individualism.

Images and Words by NIKE

The Nike x Olivia Kim collection is now available in stores and online.