Noon Goons was started in 2016 by Kurt Narmore, with Rick Klotz (founder of Fresh Jive) as lead designer and Sam Jarou (former creative consultant at Comme des Garçons and Richardson Magazine) as creative director.

Over the years Narmore has worked with SoCal brands like Stüssy, Fresh Jive and Warriors of Radness, taking everything he’s learned from each and utilising it in Noon Goons. Keeping their production in LA, their ethos and inspiration are rooted in LA and its culture of localism; namely punk, surf and nightlife scenes. 

Taking classic Californian cut-and-sew pieces, such as club jackets, bowling shirts, button downs and polos, and giving them a fresh twist in fabric, colour or pattern. Each garment is designed for the authentic lifestyle Narmore and his friends live; skating, surfing and hanging out. 

This season's delivery sees a casual influence on classic sports garments with an LA perspective, which is steeped in an authentic casual lifestyle.